Jiaxin Zhong

Led the end-to-end product experience for Douyin's dual-column recommendation feed, overseeing strategic optimization from entry points to content consumption and user interaction to drive significant growth in scale and retention.

• Spearheaded the strategic exploration and launch of multiple dual-column entry points, including avatar-top, view selection, and pinch gestures, rapidly validating feasibility and achieving stable adoption for over 200 million daily active users (MAU).
• Optimized the full-lifecycle dual-column user experience, resolving first-screen outflow issues through single-column playback and caching, increasing dual-column UTR by 15% and average daily views by 20%, significantly boosting scenario retention.
• Enhanced the 'dual-column outflow-inflow' transition, improving consumption smoothness and stability while increasing average daily views by an additional 7% through optimized animations and gesture-based exits.
• Drove the 'Dual-column x Image/Text' initiative, leveraging a new container and algorithmic iterations to significantly increase image/text consumption across Douyin, reinforcing authentic and interactive content distribution.
• Architected a unified dual-column underlying distribution container, enabling the rapid reuse of successful product performance strategies across 6 Douyin businesses, 5 terminals, and 3 systems, projecting N-fold revenue increase.
• Collaborated cross-functionally with design, R&D, and data science teams to standardize universal container responsibilities, establishing a scalable foundational architecture for Douyin's dual-column scenarios.

Managed the Douyin homepage re-visitation strategy, focusing on optimizing core container efficiency and leading strategic initiatives to enhance user asset re-visitation and overall user experience.

• Improved single-page re-visitation container efficiency by redesigning expansion modules, optimizing style animations, and sorting exit strategies, which significantly increased the scale and frequency of user re-visitation for homepage functions.
• Led the development of universal modular capabilities including dynamic distribution, standardized tracking, and a universal red dot system, establishing a long-term direction for building linked expansion modules and sidebars.
• Built and optimized core re-visitation features, such as viewing history, by enhancing entry points, strengthening continuous playback, and adding filtering tools, which improved history page re-visitation scale and consumption efficiency.
• Achieved a function penetration rate of AA+65% for core re-visitation features during the project period, demonstrating significant user adoption and impact.
• Spearheaded the industry-first dual-page container redesign, upgrading the 'My' tab to integrate both host-tool-based personal center and guest profile pages, optimizing structural design for vertical module stacking and future content development.

Managed key user-facing features for Weibo's personal and 'My' pages, focusing on optimizing content presentation, user experience, and driving platform traffic and personalization for millions of users.

• Increased personal homepage traffic through multi-channel internal and external efforts, enhancing user discoverability and engagement with profiles.
• Reorganized and optimized essential content within the personal homepage, improving user consumption efficiency and highlighting vertical personalization to help content creators build their personal brands.
• Iterated and optimized the 'My' page to provide personalized content based on user behavior and engagement, improving user re-visitation convenience.
• Formulated management rules and integrated segmented business access for the 'My' page, enhancing product functionality and business alignment.

Led product planning and design for a B2B casual dining ingredient supply platform, overseeing both customer-facing e-commerce processes and internal supply chain management to enhance efficiency and user experience.

• Iterated and optimized the end-to-end e-commerce consumption process (selection, receipt, after-sales), significantly improving the B2B customer shopping experience.
• Spearheaded the development and implementation of the supply chain backend system, including delivery route planning and product management, which substantially improved internal operational efficiency.
• Translated complex B2B business requirements into actionable product features, ensuring seamless integration between front-end customer interactions and back-end logistics.
• Applied a user-centric approach to product design, resulting in streamlined workflows and enhanced satisfaction for both B2B clients and internal operations teams.